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Is it time for the story to evolve?
I’ve heard all of the excuses at this point, “I need a better camera before I start,” “My background sucks,” “I hate the way my face looks,” “I hate the way that I sound,” “I could sell better, if I was as good on camera as — fill in the blank with whatever colleague you have because they’re just good at it naturally–“
We’re all the hero of our own stories, but when you’re story selling or presenting or demoing to an audience, you, your product or your topic are not the hero.
Tell a consistent story among departments
Something we hear quite a bit from our Storied Teams students is the realization that there is a disconnect in how different departments are telling stories to customers. Sales might have a different story than Marketing or Customer Service. This can be confusing to customers and not get you the desired outcome.
Get on the same page
Have a meeting between departments – PreSales, Sales, Marketing, Customer Support, etc. Have each department outline what story they are telling and what they think is really resonating or not resonating in regards to your product or service. Have these important conversations among teams and look at how your collaborative story needs to evolve or needs to change in order to serve your customers better.
”Just do an exercise where you have individual meetings and everyone gets to say what they want to say. Then, get together and look at how that story needs to evolve or needs to change in order to serve your customer better.
It's worth the effort
We see it happen in lots of companies. If it is happening in yours, or you have a sneaking suspicion it’s happening in yours, you’re probably right. Take the time to help your story evolve and be consistent across your organization. It will be worth it!
We can help you tell better stories
Telling Better Stories is key to making connections with your customers and growing sales.
Have those internal meetings to hash it out and determine the evolution of your story. If you don’t want to do it, hire a company like us to come in and do it for you. Sometimes that works better for people. Have someone else play good cop and bad cop at the same time, as long as you get the desired result. We are working with several enterprise software companies right now, where we are getting paid to do exactly this. We are working with their partners in order to help them figure out what their story is with the larger software company.
We can do the same for you! We will help you come up with a better story that will serve your customers at a deeper level and help you get more sales. It’s completely worth the effort.
Conclusion:
If you suspect there is a disconnect in the story among your internal departments or outside partners, you need to take steps to rectify it. Bringing everyone together to discuss how they are telling the story and what is resonating with customers will give you the blueprint you need to build a consistent message, connect with your customers and close more sales.
For more Online coaching, video production, and training tips, check out our premium Storied Teams courses. Make sure to take advantage of our free mini-course. In 30 minutes or less, you’ll feel a lot better about how you look and present on camera!
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