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It’s ok to be vulnerable. In fact, it’s essential to being authentic and establishing trust with your customers, while closing more deals. They want to work with partners who are empathetic and understanding.

Vulnerability can be one of the most powerful things that you use while you're doing storytelling or why you're selling, or while you're working with a client.

Try integrating your own vulnerability in your storytelling with clients. This can include past failures and how you solved the problem. Then use that to show the customer how you can help solve their pain points. Learn to use vulnerability to your advantage.

OMH, a boutique creative agency that nourishes enterprise software companies (Microsoft and SAP) and their partners with marketing services and training that drive sales.

For more Online coaching, video production, and training tips, check out our premium Storied Teams courses. Make sure to take advantage of our free mini-course. In 30 minutes or less, you’ll feel a lot better about how you look and present on camera!